New to twitter? Here are some tips for increasing your twitter presence:
- Follow back those who follow you: Not following because someone
- Engage. Engage. Engage.: Networking means building relationships. Twitter allows you to build relationships with the entire world. The best part? Anything longer than 140 characters is not allowed.
- Post what your followers want to see: I have a two personal twitter accounts. Why two personal accounts? Because none of my followers on my oldest twitter account give a darn about marketing, networking, or increasing their social presence. Since I created my new twitter account, I’ve almost surpassed the number of followers it took me 3 years to build on my old account. Sometimes building a new audience moves quicker than trying to improve the old.
- Always #hashtag: People you want following you find you by searching hashtags.
- Tweet often, but not continuously: I don’t tweet as much as I should, but people who have 100,000K+ followers tweet all the time. However, don’t be the person who sends out a long string of tweets that fills up a timeline, nothing leads to more unfollows.
This is how it starts…
Name the most important commodity that you own. Most people would say money; however, money can’t buy happiness, and you can always make more of it if you need it.
Time, on the other hand, has a limited to supply. Worst of all, you have no idea when the supply will run out. While you know when you’re spending money, most people waste hours and hours of time every day and have no clue.
My personal sin is playing iphone games. I don’t game obsessively, but I’ve wasted enough time playing flickhomerun that I’m a hypocrite for even writing this post.
Gaming wastes time. Plain and simple. In the time that you spend gaming, you develop your skills, learn a language, develop a relationship or catch up on the latest professional development. So why doesn’t everyone stop playing games all together? For some reason that’s easier said then done.
I’m not a behavioral psychiatrist, but I can tell you what works for me. Maybe you use some of these tips to help you cut out the time-vampires in your life (more…)
Extremely popular blogs usually have no comments. So what stops people from taking the extra step to let you know what they think?
- 1.Comments take time.
- 2.Comments invite judgement
- 3.Some people have nothing to say.
In my opinion, there is only one sure-fire way to guarantee comments on your blog: leave comments, tons and tons of comments, on other people’s blogs.
I can honestly think of no other way. Let me explain.
If people leave comments on your blog, they’re either leaving comments for one or two reasons: they want the exposure or they feel obligated. If you’re at the point where people comment for exposure purposes, I wish you congratulations. You have so many visitors you could sell them at the local Sam’s Club.
You will read hundreds and hundreds of blog posts about creating killer content. I’m writing one of those post right now; however, I want to do something different. I want to ask:
“What in the heck is killer content?”
Most people will tell you it’s the secret sauce between 0 readers and thousands of readers. I would agree. People often tell you without killer content your basically writing a diary for your self. I also agree. But how do you know the difference between great content and sub-par content?
In regards to killer content, I will quote Justice Potter Stewart’s famous phrase regarding pornography “I know it when I see it”. When you see something of that nature, you know you’re not watching a Disney movie. In fact, you know you’re not watching anything but pornography. Likewise, great content never leaves a doubt in the mind of the reader (or watcher). So how do you create content that leaves no doubt in the mind of your audience?
The general public no longer wants anyone to sell them anything. They want to decide on their own. Anyone selling something to the general public must do one of two things. They must convince the general public that the general public had the idea first…
build a trusted personal brand so the public will purchase anything you recommend.
Bingo. The former strategy leads to manipulation, big data, brand allocation and impersonal sales tactics. The second strategy helps individuals discover new items through an established person they already trust. Personal recommendations shift the entire selling landscape away from the marketplace. Instead of purchasing something because someone manipulated your emotions better than someone else, you purchase something because your connection, who you trust, would never steer you wrong.
Not the dog that nipped. I just love this photo.
I will keep it short because I got nipped at by a dog today (nipped is a strong word; I’m fine) and my care level is really low. But I love you, so I want you to learn something in a short period of time.
Goals: What you want to accomplish
Objectives: Quantifying your goals
Boom. You need these. Everyone needs some form of goal in life. Generally you want to make them obtainable, and you want them to follow your mission. After that everything else is up to you.
See? Super short. Onto the website:
Action taken today: I wrote a post with 5 job-searching tips. These tips are things I wish I had learned in week one of my job search last year. Hopefully decent content aimed at my key stakeholders will drive up traffic.
Goal: Have people visit my blog
Objectives: Ten hits before next week.
Hits today: 1!!!!!! Someone found my blog using something called Google. In all seriousness, Google has started to make search terms private, so I don’t know how the blessed soul found my blog, but I’m stoked that Google has started to index a website that went live last Wednesday.
Out-of-Context Gandhi Quote That I’m Going to Use Anyway: “First they ignore you, then they laugh at you, then they fight you, then you win.” -Mahtma Gandhi
Actual town where everyone is inspired 24/7
Recite your favorite mission statement.
Done it yet? No? You mean you’ve never burned your company’s mission statement into your memory?
Of course you haven’t. Most of the time people will look at a mission statement and reflect on how much they hate canned statements of purpose. Yet every company has one (and for good reason).
I’m not going to try to sell you on mission statements. I generally find them stale and uninspiring, which is the exact opposite effect of their intended purpose.
Yet we all have a mission. For most of us, our mission statement looks something like this:
“Jonathan strives to eat as much meat on a weekly basis and do as little as possible after he gets home from work at 5:30. ”
Can you get behind that? I sure can, but I’m afraid you won’t leave the world a much better place if you buy into that mission.
So, for the sake of brevity, have a mission, but make your mission mean something. Quit trying to strive or excel. Ugh. If you want to be the best damn blog in the land say it. The last thing the world needs is another mission statement that everyone can’t wait to forget.
Mission Statement: “I want to help you find a job helping people, and I want this website to become the premier source of information for local nonprofits and what they do to change the world.”
Traffic Roundup: 1 visitor who wasn’t me.
Inspirational Quote Inspired by My Blog’s Lack of Traffic:
“I have not failed. I’ve just found 10,000 ways that won’t work.”
― Thomas A. Edison
For some reason that didn’t help.
I’ve written this blog to teach people about marketing. However, I think I’d actually like to market to people instead of just writing about it. What does that mean?
I purchased a blog domain name (http://www.nashvillenonprofits.com), and I’m going to share on Marketing for the Good how I market Nashville nonprofits to the masses, and I want to see if my strategy works.
So, in other words, you will be right there with every success and failure that I experience with nashvillenonprofits.com.
I want to create a space that celebrates Nashville’s vibrant nonprofit culture. I also want to assist everyone looking for a job in the nonprofit sector by giving them a centralized place to view job listings and search out new nonprofits.
I also want to post various tips for job searching since I believe I can offer a lot to those who are currently between jobs.
So there you go. Join me or not, but for now I’m going to spend my time focusing on creating a blog that helps others and using that blog to make the world a better place.
Next up: creating a mission and vision statement.
Ten Funny Pictures of Dogs on Steroids
Ten Reasons that Cats Will Kill You in Your Sleep
21 Things thats Happened Since the Last Time I Drove a Saab
14 Ways to Increase Your Online Presence
I have a love-hate relationship with lists. They are trite articles that take thirty minutes to write, but their brevity makes them easy to read and thus popular with masses. Every time I see a list I think “I can plow through this in thirty seconds if it sucks,”; however, when I see non-list related article I think “Might be worth the risk later”. Don’t even get me started on what happens when I see an article labeled “Long Reads”.
And I was an English major.
In the words of Sweet Brown “Aint nobody got time for that.”
Yes, yes, yes. I know. The prevalence of list related articles directly coordinates to the dumbing down of humanity. I totally agree with that sentiment and so do many other people. Last Thursday I tweeted this:
40 people retweeted that. For me that’s a huge number. That number of retweets speaks to humanity’s inherent guilt for everything list related. We realize that lists don’t challenge us or make us better individuals, but we love the crap out of them. For bloggers, we realize that writing lists almost seems like cheating, but we also want a wide readership.
Some of the best web marketers publish lists all the stinking time, and while they may not gain much respect they have a killer web presence. Maybe it’s at the expense of humanity? Who knows. But I do know that refusing to publish in a list format will not stop the Buzzfeed‘s of the world (which I love by the way) from cranking out list, after list, after list.
Is it the future? Are we doomed? Feel free to give me your opinion in the comments.